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South Unitedís Sustainable Sporting Ecosystem
South United is a multi-faceted company invested in developing sports in India. The management at South United has made it their ... ...

South Unitedís Sustainable Sporting Ecosystem

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Posted on: 07/16/20

South United is a multi-faceted company invested in developing sports in India. The management at South United has made it their mission to create a platform that brings quality training and guidance to every aspiring footballer. This involves the creation of a sustainable ecosystem for players, coaches, and sports professionals to grow and develop to the highest levels. The Ecosystem includes elements like the Football Club, Sports Schools, Sports Education, Sports Events and Infrastructure, and the Sports Foundation.

Founded in 2012, South United Football Club is Bangaloreís first privately-owned professional Football Club. Since its inception, the team has played in the I-League 2nd Division, the BDFA Super Division, as well as the Puttaiah Memorial Cup. The Football Club has consciously been a young team that scouts only Indian talent. The Club has dedicated itself to the journey of carving pathways for youth in professional sports.

As a part of this endeavour, South United is in the process of building a state-of-the-art Academy with special focus on nutrition, fitness, and well-rounded education. The main purpose of the Academy is to identify, develop, and retain talented young footballers to progress through the development phases of the Academy programme into the SUFC First Team squad. In order to maximize its reach, South United delivers programmes to schools and other institutions right from the grassroots level through South United Sports Schools.  

South United believes in making Sport accessible to all, irrespective of oneís economic background. Through the South United Sports Foundation, multiple community programmes are run for girls and boys to learn and develop their game. Sport is used to empower them, not only on the field but off the field as well. South United Sports Foundation strives to not only create talented football players but also provide employment opportunities for youngsters in the Sports Industry.

South United also aims to bridge the gap between academic knowledge and professional expertise to help contribute to the growth of the sector. This is seen in its Sports Business Management Course, a professional Certificate Course designed for individuals seeking to gain employment in the Sports Industry. In addition to this, Coaching Clinics, Sports Seminars, and Sports Workshops are held to give coaching personnel an opportunity to improve their expertise.

To complete the gamut of the Sporting Ecosystem, South United is also engaged in the setting up of Sporting Facilities and conducting Sports Events. From the setting up of Football Turfs, Basketball Courts, and Golf Courses to conducting Corporate Sports Tournaments, School Competitions, and Marathons, South United conducts a range of sports activities. With an upcoming Sports Cafť, Gym, and Sports Shop, South United strives to build a sports community that is open to all and be the leading creator of a sustainable sporting ecosystem!


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